Guide to Creating Fashion Photos with Midjourney

Starting with Basic Fashion Prompts

You can begin with a basic prompt formula. This helps Midjourney understand you want a fashion-focused image. The core elements usually include:

The phrase “[B]fashion photography[/B]” or “[B]fashion photo[/B]”.

The phrase “[B]fashion photography[/B]” or “[B]fashion photo[/B]”.

Describe your subject (e.g., “a male model,” “a female model”).

Describe your subject (e.g., “a male model,” “a female model”).

Say what they are wearing (“wearing a…”).

Say what they are wearing (“wearing a…”).

Describe the outfit.

Describe the outfit.

Add details like the style, color palette, material, physical properties, year, cultural influence, or designer.

Add details like the style, color palette, material, physical properties, year, cultural influence, or designer.

Here are a few examples using this simple structure and the kinds of results you can expect:

Prompt: “[B]fashion photo[/B] of a male model wearing a tailored 3-piece suit classic 1920 style monochrome palette wool material sharp tailoring 2024 British influence by Tom Ford”.

Prompt: “[B]fashion photo[/B] of a male model wearing a tailored 3-piece suit classic 1920 style monochrome palette wool material sharp tailoring 2024 British influence by Tom Ford”.

Prompt: “[B]fashion photo[/B] of a female model wearing a flowy maxi dress… Bohemian style…”. You might get images with a natural, film-like color tone matching the Bohemian feel.

Prompt: “[B]fashion photo[/B] of a female model wearing a flowy maxi dress… Bohemian style…”. You might get images with a natural, film-like color tone matching the Bohemian feel.

Prompt: “[B]fashion photo[/B] of a non-binary model wearing a structured blazer and wide leg trousers… androgenous style…”. Pay attention to how Midjourney captures the lighting and overall look.

Prompt: “[B]fashion photo[/B] of a non-binary model wearing a structured blazer and wide leg trousers… androgenous style…”. Pay attention to how Midjourney captures the lighting and overall look.

Prompt: “[B]fashion photo[/B] of a female model wearing a fitted leather jacket and skinny jeans… punk rock style black and white palette…”. The style should be clearly visible in the image.

Prompt: “[B]fashion photo[/B] of a female model wearing a fitted leather jacket and skinny jeans… punk rock style black and white palette…”. The style should be clearly visible in the image.

These basic prompts provide clear directions, and Midjourney delivers images that match the descriptions well. For more specific results or to handle many prompts efficiently, consider using an automation tool.

Adding Brands and More Detail

To make your fashion photos more specific, you can add brand names and other details to the prompt formula. This tells Midjourney to draw inspiration from a particular brand’s style or aesthetic.

The expanded formula might look like this:

[LI]Year[/LI>

[LI]Culture influence[/LI]

[LI]Designer[/LI]

[/UL]

Let’s look at examples using brands:

Prompt: “[B]fashion photo[/B] of a female model wearing a chic oversized blazer dress Balenciaga 90s grunge style”. Expect images that capture a 90s look, possibly in black and white, aligning with the grunge style.

Prompt: “[B]fashion photo[/B] of a female model wearing a chic oversized blazer dress Balenciaga 90s grunge style”. Expect images that capture a 90s look, possibly in black and white, aligning with the grunge style.

Prompt: “[B]fashion photo[/B] of a male model wearing a sleek tailored tuxedo Tom Ford Holly wood style”. Midjourney can create images that reflect the sharp, often monochrome, aesthetic associated with this style.

Prompt: “[B]fashion photo[/B] of a male model wearing a sleek tailored tuxedo Tom Ford Holly wood style”. Midjourney can create images that reflect the sharp, often monochrome, aesthetic associated with this style.

Prompt: “[B]fashion photo[/B] of a non-binary model wearing a bold deconstructed suit… cutting-edge style…”. These results can show modern, avant-garde fashion looks.

Prompt: “[B]fashion photo[/B] of a non-binary model wearing a bold deconstructed suit… cutting-edge style…”. These results can show modern, avant-garde fashion looks.

Prompt: “[B]fashion photo[/B] of a male model wearing a rugged distressed denim jacket Levis vintage style Indigo palette”. Look for images showing a vintage feel with an indigo tone, typical of classic denim.

Prompt: “[B]fashion photo[/B] of a male model wearing a rugged distressed denim jacket Levis vintage style Indigo palette”. Look for images showing a vintage feel with an indigo tone, typical of classic denim.

Adding brand names steers Midjourney towards creating images with a specific style signature. You can use this to explore how different brands might appear in a fashion photo.

Customizing with Brand Names on Garments

What if you want a specific brand name or text, like your own name, to appear *on* the clothing in the image? Midjourney can sometimes do this, though placing text perfectly can be tricky. You can add instructions to your prompt like “with the brand name ‘Your Brand’ embroidered on the [position]”.

The expanded formula includes:

… (previous details) …

… (previous details) …

with the brand name “Your Brand Name” embroidered on [position on garment]

with the brand name “Your Brand Name” embroidered on [position on garment]

Examples trying this:

Prompt: “[B]fashion photo[/B] of a female model wearing a sleek body hugging jumpsuit… modern minimalistic style… with the brand name “Your Name Here” embroidered on the left chest area”. It’s impressive how Midjourney can often place the specified text accurately.

Prompt: “[B]fashion photo[/B] of a female model wearing a sleek body hugging jumpsuit… modern minimalistic style… with the brand name “Your Name Here” embroidered on the left chest area”. It’s impressive how Midjourney can often place the specified text accurately.

Prompt: “[B]fashion photo[/B] of a male model wearing a rugged oversized bomber jacket… with the name “Gucci” embroidered on the back”. While not always perfect, the tool can often integrate well-known brand logos or text onto the clothing.

Prompt: “[B]fashion photo[/B] of a male model wearing a rugged oversized bomber jacket… with the name “Gucci” embroidered on the back”. While not always perfect, the tool can often integrate well-known brand logos or text onto the clothing.

Trying to get the text just right can take some experimentation. For workflows that involve many variations or specific text requirements, tools designed for automation can be valuable.

Using Different Shot Types

Changing the camera angle dramatically changes the feeling of a fashion photo. You can include details about the shot type in your prompt:

Low angle shot

Low angle shot

High angle shot

High angle shot

Close-up shot

Close-up shot

Wide shot

Wide shot

Compare the results when you specify the angle:

Low Angle: “fashion photo of a female model wearing a sleek body hugging jumpsuit… the shot is taken from a low angle emphasizing her tall and commanding presence”. This angle makes the subject appear larger and powerful.

Low Angle: “fashion photo of a female model wearing a sleek body hugging jumpsuit… the shot is taken from a low angle emphasizing her tall and commanding presence”. This angle makes the subject appear larger and powerful.

High Angle: “fashion photo of a male model wearing a rugged oversized bomber jacket… the shot is taken from a high angle giving a unique perspective on his outfit”. This angle can make the subject seem smaller or show the outfit from above.

High Angle: “fashion photo of a male model wearing a rugged oversized bomber jacket… the shot is taken from a high angle giving a unique perspective on his outfit”. This angle can make the subject seem smaller or show the outfit from above.

Close-up: “… the shot is close up focusing on the intricate details of the garment”. This highlights textures, patterns, and small design elements.

Close-up: “… the shot is close up focusing on the intricate details of the garment”. This highlights textures, patterns, and small design elements.

Wide Shot: “… the shot is a wide shot capturing the full outfit and the surrounding environment”. This shows the clothing in a broader context, including the location or setting.

Wide Shot: “… the shot is a wide shot capturing the full outfit and the surrounding environment”. This shows the clothing in a broader context, including the location or setting.

Specifying the camera angle adds a layer of control to your fashion photography generation, giving each image a distinct viewpoint.

Exploring Lighting Options

Lighting is essential in photography. Midjourney allows you to suggest different lighting setups:

[LI]Studio light[/LI>

[LI]Natural light[/LI]

[LI]Backlit[/LI]

[LI]Soft light[/LI>

[/UL]

See how lighting changes the image:

Studio Light: Creates clean, controlled illumination, often highlighting details evenly.

Studio Light: Creates clean, controlled illumination, often highlighting details evenly.

Natural Light: Produces realistic shadows and colors as they would appear outdoors or near windows.

Natural Light: Produces realistic shadows and colors as they would appear outdoors or near windows.

Backlit: Places the light source behind the subject, often creating a silhouette or dramatic rim lighting.

Backlit: Places the light source behind the subject, often creating a silhouette or dramatic rim lighting.

Soft Light: Produces gentle, diffused shadows and flatters the subject’s features.

Soft Light: Produces gentle, diffused shadows and flatters the subject’s features.

By adding lighting descriptions to your prompts, you can create different moods and visual effects for your fashion editorials generated by Midjourney.

Focusing on Material Types

The material of the clothing affects its appearance, texture, and how it drapes. You can specify materials in your prompts to make your images more realistic:

Denim

Denim

Leather

Leather

Silk

Silk

Linen

Linen

Midjourney captures the look of different fabrics:

Denim: Images show the sturdy texture typical of denim jackets or jeans.

Denim: Images show the sturdy texture typical of denim jackets or jeans.

Leather: Results often display the shine and texture of leather jackets or other leather garments.

Leather: Results often display the shine and texture of leather jackets or other leather garments.

Silk: The images depict the smooth, flowing quality of silk fabric.

Silk: The images depict the smooth, flowing quality of silk fabric.

Linen: Expect visuals showing the slightly textured, casual appearance of linen clothing.

Linen: Expect visuals showing the slightly textured, casual appearance of linen clothing.

Including material types helps Midjourney create images that feel more authentic and detailed based on the clothing descriptions.

Simplifying Prompt Creation

Crafting detailed prompts can take time, especially when you are exploring many different styles, shots, and materials. Tools designed to help generate or manage prompts can make the process faster. Some users find success using AI writing assistants to help draft prompt ideas based on the formulas discussed here.

Whether you write prompts manually or use assistance, managing them efficiently becomes key when creating many images. An automation tool can help you organize prompts, run batches, and keep track of your generated images.

Conclusion

Midjourney offers extensive possibilities for generating fashion photography. By understanding basic prompt formulas and then adding specific details about brands, shot types, lighting, and materials, you can create tailored visuals. Experiment with different combinations to see the wide range of fashion styles you can produce.